The Pop-Tarts Bowl? College Football’s Newest Sponsor is No Piece of Cake

The breakfast snack is sponsoring its first bowl game in Orlando this December
Camping World Stadium in Orlando
Camping World Stadium in Orlando is the new home to the Pop-Tarts Bowl. Wikimedia photo

One Florida bowl game has gone from cheese snacks to frosted pastries: Pop-Tarts is taking over the naming rights to a college football game at Orlando’s Camping World Stadium this December. Welcome to the Pop-Tarts Bowl.

The game features top teams from the Atlantic Coast and Big 12 Conferences and will take place on Thursday, December 28 at 5:45 p.m. ESPN will broadcast the game.

The post-season game was most recently called the Cheez-It Bowl. This year’s Pop-Tarts Bowl will be the 34th edition of the game but the first time Pop-Tarts has sponsored an NCAA college football bowl. The game is organized by Florida Citrus Sports.

“Since turning toast and jam into an ingenious toaster pastry almost 60 years ago, Pop-Tarts has always been about making the world more fun, more unexpected and more delicious for fans of all kinds,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. “We’re ecstatic to be the new title sponsor of the Pop-Tarts Bowl with our partners at Florida Citrus Sports and cannot wait to host Crazy Good experiences for fans and players alike in Orlando, and for those joining us from home.”

Cheez-It will remain the sponsor of college football’s postseason at the Cheez-It Citrus Bowl, also organized by Florida Citrus Sports and held at Camping World Stadium. That game pairs a Southeastern Conference team with a Big 10 team. The 78th Cheez-It Citrus Bowl kicks off at 1 p.m. on New Year’s Day and airs on ABC.

Tickets to both games are available through Florida Citrus Sports now and will go on sale to the public after teams are selected on Sunday, Dec. 3.

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