Cruise Line Toots Its Own Horn at Revenue Record

Holland America sets a single-day record for booking revenues
Cruise ship at sea
Holland America currently sails from Fort Lauderdale’s Port Everglades. Holland America photo

The cruise travel industry appears to have recovered from the COVID pandemic shutdown with some particularly great news for one cruise line: Holland America Line bookings on July 11 were higher than on any day in the brand’s 150-year history. Booking revenues also broke the line’s single-day record.

Most of the sailings booked July 11 were for 2024 and 2025, showing that cruisers are planning ahead and eager to travel. The bookings show significant interest in marquee locations for the cruise line including Alaska, Europe and the Caribbean, as well as a lift in sales for its new, longer, Legendary Voyages. Reservations included destinations across the world, including Australia, South America, the South Pacific and Asia.

“We see a record booking day like this as encouraging for the whole industry, but for Holland America Line, it’s an endorsement of the quality of cruising product we’re able to offer to our guests,” said Gus Antorcha, president, Holland America Line. “People are planning their vacations for next year and even into 2025, and in the process, they’re choosing the best service at sea and the unforgettable destinations that we offer.”

Holland America currently sails from Fort Lauderdale’s Port Everglades.

Holland America Line is a leader in the Alaska market with the most Glacier Bay visits in the cruise industry. In addition to seven-day cruises throughout the Caribbean, Holland America Line continues to offer a differentiated experience with longer sailings, offering the opportunity to visit more islands on one itinerary.

RELATED: Holland America Offers 2 World Voyage Cruises from Florida

Upcoming Europe seasons offer a diverse range of cruises stretching from trending locales like Greenland and Iceland to the sun-kissed skies of Greece and Turkey. Itineraries range from weeklong getaways to longer voyages that extend into multiple regions. With two Pinnacle Class ships homeporting in Rotterdam, the Netherlands, in 2024, guests are booking cruises to Northern Europe and the British Isles.

Holland America Line also recently launched Legendary Voyages, a new category of longer cruises with destination-rich itineraries carefully crafted to allow guests to linger longer, and with programming that enriches the experience in each destination.

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