How far are you willing to travel and how much are you willing to pay to see your favorite artist perform live? Of course, the answer is probably different for every person, but some trends are forming, and we have the skinny.
One TV news station in Tampa Bay reports that tickets for Swift’s recent two-night gig at Tampa’s Raymond James Stadium were as high as $35,000 on Stubhub. One ticket – for a mere $18,000 – offered VIP seating with a private entrance, cash bar, and light snacks. What a bargain!
Upgraded Points surveyed more than 3,000 Americans asking a variety of questions regarding how far fans would travel for a concert, the price they were willing to pay for tickets, whether they would pull from their savings or take on debt to make those purchases, and their willingness to fly somewhere for a concert.
Here are the results:
- The average American reports they are willing to travel over 600 miles just to see their favorite artists live.
- Gen Z are the biggest fans of live music and are willing to travel the furthest to hear it – over 800 miles.
- 43.5% of fans say a buy, now pay later option would entice them to see their favorite artist more.
- 1 in 10 fans would go into debt to see their favorite artist if that was their only option.
- 12.9% – That’s how much of their savings the average American would dish out to see their favorite artist.
Of course, the most loyal fanbases – we’re talking about your people, Taylor Swift – likely throw the averages off a little bit. But at the very top of the Top 10 list of the most loyal fans – according to Upgraded Points – are the K-pop superstars BTS fans, who confess to be willing to travel an average of 2,040 miles just to see the band in concert – the absolute furthest of any fan base.
Headquartered in Austin, Texas, Upgraded Points is a travel company that uses targeted research efforts and in-depth studies to help travelers maximize their travel, points, and experiences.
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