Pepsi Gulf Coast Jam is a three-day festival honoring "sun, fun and country music." The 2019 jam will be the 7th annual celebration. In previous years, more than 15,000 have hit the white sands of Panama Beach to watch their favorite country music starts perform. Previous acts have included Florida Georgia Line, Eric Church, and Thomas Rhett. The 2019 festival will feature Tim McGraw, Kid Rock, and Gretchen Wilson.