Daytona Bike Week is the premier event to kick off riding season for those who’ve been cooped up all winter. Hundreds of thousands of riders flock to the Florida shores for much-needed fun in the sun and, more importantly, to get back to what they love to do: riding their motorcycles. Whether that means taking in the various racing events at Daytona International Speedway, watching the custom motorcycles peacocking up and down Main Street, or eyeballing the newest of the new from motorcycle manufacturers and parts vendors at either Beach Street or Destination Daytona, Bike Week is motorcycling’s official reminder that riding season has begun.
March 3-12, 2023
Various Locations Daytona Beach, FL
The Main Attractions
Main Street If you’re a fan of people watching, Main Street is your scene. Everyone who has made the pilgrimage to Bike Week ends up here. You’ll find everything from the coolest new customs to the weird and completely ridiculous—be it bikes or costumed patrons—along with plenty of other oddities. There are also many watering holes with nightly entertainment, definitely check out The Bank.
Beach Street Along the waterfront on Beach Street, numerous vendors set up shop to display their latest wares. You can always get some motorcycle-related shopping done here or pop into mammoth Indian Motorcycle Daytona Beach to swoon on their latest machines.
Rossmeyer’s Destination Daytona If you’re a big fan of Harley-Davidsons and the custom bikes of this world, then head to Rossmeyer’s in nearby Ormond Beach. This Floridian two-wheel oasis is chock full of hundreds of aftermarket parts manufacturers showcasing their latest and greatest. There are also a handful of custom-bike shows throughout Bike Week.
View the official site: Daytona Bike Week official site