The Dalí Museum will open the world premiere of “Dalí Alive 360°” on July 15, an immersive experience celebrating the life and creative genius of one of the most influential and inventive artists of the modern era, Salvador Dalí. This multi-sensory art experience will envelop visitors in 360 degrees of light and sound, within a monumental new Museum space — The Dalí Dome.
The dynamic animations of Dalí’s works featured in “Dalí Alive” illuminate the challenges and triumphs of his artistic career and provide visitors the sensation of stepping into the life of Dalí himself. The experience immerses the visitor in Dalí’s surreal landscapes, iconic melting clocks and mind-bending illusions with touchpoints from the artist’s childhood in Spain, through his introduction to the surrealist circles in Paris, his refuge in America and finally his return to Spain. Each of these eras of the artist’s life prompted a response from Dalí, leading to his constant reinvention.
“Dalí Alive” was co-produced by the Museum and Grande Experiences — the creator of “Van Gogh Alive” and a world leader in the creation and display of multi-sensory, immersive experiences. “Dalí Alive 360°” is a customized experience with imagery created specifically for the 360-degree environment of The Dalí’s Dome by Omnispace360, the creator of immersive environments as seen at Austin City Limits and six Super Bowls. Omnispace360 also engineered the dome and surround projections.
“Dalí experimented beyond the classical medium of painting. He designed an experiential art theater complete with live mermaids for the 1939 World’s Fair, created a spatial optical illusion at the Dalí Theatre-Museum in Spain by transforming a room into the face of Mae West and designed ballet sets and costumes,” said Hank Hine, executive director of The Dalí. “He would have loved both the geodesic structure of the dome and the breathtaking visual drama the 360-degree environment provides for this innovative display of his works.”
Constructed in the Museum’s Avant-garden, the climate-controlled Dome’s steel framework stands 39 feet tall and 60 feet in diameter. It is designed to withstand pressures from hurricane winds and storm surges. Inside the Dome, the projection-mapped digital images will dynamically display from the floor to the top of the structure.
“Dalí Alive 360°” continues The Dalí’s journey as a leader in cutting-edge cultural experiences furthering the Museum’s mission to present the life and works of Salvador Dalí in engaging, accessible ways.
“At The Dalí, we are uniquely positioned to present both original masterpieces and immersive experiences to propel a deeper understanding of the art and connection to the artist,” said Kathy Greif, chief operating officer and deputy director of The Dalí. “Our hope is to provide meaningful art experiences that inspire visitors to see and seek new perspectives.”
Dalí Alive 360˚ in The Dalí Dome is a $15 add-on experience to a Gallery Admission ticket for all guests, including members. The experience has approximately 10 showtimes daily, with limited capacity; timed tickets are required.
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