Orlando’s Icon Park Turns Wheel Into Interactive Game

Plays use retro-themed cameras on the ride for The Great Florida Road Trip
Guests visit The Great Florida Road Trip in Icon Park.
The Great Florida Road Trip takes place while riding The Wheel at Icon Park. Icon Park photo

This summer in Orlando, guests can travel around the whole state of Florida – in just 20 minutes – in a new gaming experience at Icon Park and its 400-foot-high observation wheel.

The Great Florida Road Trip is an interactive game played while riding in the observation wheel. As each ride capsule travels around the wheel, players/guests use a retro-themed camera, outfitted with infrared technology, to aim at markers on the rooftops below and compete for points to win a prize – a $5 arcade card for In The Game Icon Park.

These game markers are themed to a nostalgic road trip through Florida in the 1950s and ’60s, paying homage to the state’s original tourism attractions, which were here long before its legendary theme parks.

“This new experience is inspired by the original features that put Florida on the map,” said Chris Jaskiewicz, ICON Park president and CEO. “Weaving together new technology with nostalgia, this experience is designed for people of all ages to enjoy. Kids love competing and testing their gaming skills, and parents and grandparents share great memories from childhood vacations.”

Boy holds camera inside The Wheel
Retro cameras are used inside The Wheel to play The Great Florida Road Trip. Icon Park photo

Icon Park also has introduced a new Play Pass, which includes free admission and savings at 30-plus venues. It’s priced at $89.99 per person and is valid for 30 days, so guests may come and go during their Orlando stay and enjoy both day and nighttime activities at the venues.

For those new to Icon Park, the 20-acre, open-air entertainment destination is located on Orlando’s International Drive, deep in the heart of the tourist district of the city. It offers more than 50 restaurants, bars, shops, and attractions, all anchored by The Wheel, Orlando’s 400-foot-tall observation wheel. Parking is free and Icon Park is open year-round.

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