The Fontainebleau Miami Beach will host the largest six-day Miami Swim Week program this summer, from July 4 to July 11, 2023, as Art Hearts Fashion celebrates its 10th year of staging the most recognizable swim and resort fashion events in the world.
A dedicated day of runway shows will feature cutting-edge sustainable and ethically sourced swimwear fashion brands and collections from Coralee Swimwear, Calibri Swimwear Inc., and Lovechell Swimwear. These shows will be supported by fashion industry panels, workshops, activations, industry & media dinners, soirees, and epic afterparties at LIV Nightclub, Club E11even, La Cote & Giselle Miami. Saks Fifth Avenue, Coca-Cola, Unite Hair, Billion Dollar Brows, Nativa SPA, Smart Water, Condé Naste, Fade Masters of Miami, Dr. MARTENS, Miami Plastic Surgery, and additional fashion, beauty, and lifestyle sponsors are among the well-known companies supporting Art Hearts Fashion and Miami Swim Week this year.
The Miami Swim Week schedule for this year will feature the first-ever consumer-friendly Buyer’s Bazaar, where visitors may browse and buy in-person from more than 40 well-known and up-and-coming swimwear, resort wear, athleisure, beauty, and wellness products.
“As the largest and longest-running event production organization in both Los Angeles Fashion Week and Miami Swim Week, our team is excited to celebrate a decade of producing some of the most creative and innovative fashion shows ever seen,” said Erik Rosete, founder, and president of Art Hearts Fashion.
By providing a large interactive shopping experience with Instagrammable and TikTok visual activations for both traditional fashion buyers and customers alike, Art Hearts Fashion is giving a swimsuit buyer’s trade show a contemporary twist. Through pop-up stores, dozens of well-known firms will make product debuts and sell goods. Throughout Miami Swim Week, the Buyers Bazaar is open to visitors from 10 a.m. to 5 p.m. daily in the Fountainbleau’s Grand Hall. The goal of this pop-up Buyer’s Bazaar, according to Rosete, is to give buyers a rich networking opportunity to meet with creative brands, buyers, journalists, models, and consumers while promoting direct-to-consumer commerce activity.
Furthermore, in collaboration with VOGUE Latin America, Art Hearts Fashion will launch a VIP Playa Vogue Beach Lounge.
Three distinct runways will be featured at Art Hearts Fashion’s 2023 Miami Swim Week, featuring a huge 90-foot runway in Fontainebleau’s famed Theatre, an outdoor runway that extends over one of the hotel’s iconic pools, and an outdoor beach runway experience hosted by VOGUE. Globally renowned labels including Nike, Nike Swim, Custo Barcelona, Camilla with Love, Giannina Azara, OMG Miami Swimwear, Natalia Fedner, Mister Triple X, and Original Penguin, to mention a few, will participate in the runway fashion extravaganzas. Additionally, Art Hearts Fashion will highlight Ed Hardy, Christian Audigier, Cross Colours, and many other fashion labels from the Y2K era by bringing back well-known names from that era during one of its designer blocks.
This year, Art Hearts Fashion will continue its collaboration with the Make-a-Wish Foundation as its Miami Swim Week-designated charity, giving youngsters facing life-threatening illnesses both monetary and experiential donations.
In partnership with Coca-Cola Creations, a new initiative that brings together international artists and Coca-Cola brands in the virtual world with immersive art experiences and goods, Miami Swim Week powered by Art Hearts Fashion will unveil art installations.
In order to discuss the newest fashion trends, including the fusion of athleisure, lifestyle, swimwear, beauty, sustainability, upcycling, artificial intelligence, technology, inclusivity, and body positivity, Art Hearts Fashion will bring together the top tastemakers, content creators, and influencers in the fashion industry. With top casting, media, and fashion professionals from NYFW, LAFW, and Miami Swim Week, AHF will also present a variety of fashion and beauty workshops and master classes. Condé Nast’s Executive Director and veteran of the Latin fashion media industry, Jose Forteza, along with Rosete’s MisterTripleX team, and Saks Fifth Avenue executives are just a few of the designers, buyers, stylists, and media professionals who will be teaching attendees insider tips and strategies on how to create a successful fashion brand from the ground up. Premiere production businesses will also host workshops and events on photography and videography in the rapidly evolving digital environment of artificial intelligence, including 18-Mile Media and Premium Paris.
AHF, which was established in 2010, has grown to become a key player in the business that combines fashion, art, technology, and entertainment. Over the last decade, the organization’s runway shows have featured renowned designers including Nicole Miller, Carmen Steffens, Hale Bob, Michael Costello, Trina Turk, Orlebar Brown, Patbo, Onia, Betsey Johnson, Furne Amato, Walter Mendez, Vilebrequin, Jovani, Cotton INC, Black Tape Project, Mister Triple X, Camilla, Michael NGO, and Bfyne to name a few.
In the upcoming weeks, the Miami Swim Week powered by Art Hearts Fashion official calendar schedule will be revealed along with more details on days, timings, and RSVP requirements. Visit Art Hearts Fashion to buy tickets to some events and sign up for the company’s email alerts.