With Amazon Prime Day (July 11-12) around the corner, it feels like a good time to explore America’s obsession with the online marketplace. According to a new study by Upgraded Points, Alabama is the state with the most obsessed Amazon shoppers while Florida has the most casual relationship with the website.
Upgraded Points, a travel company that explores the world of credit card points, surveyed more than 3,000 online shoppers across 44 states to explore the depth of Amazon users’ relationship with the online retail giant.
In the survey, respondents were asked to rate their level of Amazon addiction on a scale from 1 to 10. The results showed that some states definitely have Amazon super-fans:
- Alabama tops the chart with 36.5% of respondents rating their obsession between 7 and 10.
- North Carolina, Michigan, and Tennessee follow closely, with more than 30% of participants sharing similar Amazon devotion.
- At the other end of fandom, Florida has a more casual relationship with Amazon, with only 18.8% of respondents expressing the same level of devotion.
“Our goal was to uncover this deep obsession that has become ingrained in our culture,” said Alex Miller, Upgraded Points founder. “Amazon has established a significant presence in our daily lives where we not only turn to the platform for discretionary and impulsive spending, but also simple, essential purchases.”
Here are some other findings from the Upgraded Points study:
- Americans spend an average of $91.75 per month on Amazon. (Floridians spend an average of $98.42 a month.)
- Approximately 25% of Americans shop on Amazon once a week or more.
- Nearly a third of Gen Zers use their parents’ Amazon Prime memberships.
- The average American spends around $117 on Amazon’s Prime Day.
- The biggest categories that consumers are shopping for: Electronics/tech (54.5%), clothing/accessories (48.1%), and toiletries/personal care (41.5%).