Hard Rock International is celebrating its ongoing support of the LGBTQIA+ community during Pride Month, bringing to life the brand’s core founding mottos, “Love All, Serve All” and “All Is One.” Throughout the month of June, Hard Rock is releasing limited-edition merchandise and participating in special activations and fundraising efforts in support of Hard Rock Heals Foundation, the charitable arm of Hard Rock, along with local charities and nonprofit partners that serve LGBTQIA+ communities.
Hard Rock has four hotels in Florida, with locations in Daytona Beach, Hollywood, Tampa, and Orlando. The brand also operates Hard Rock Cafes in Miami and Key West.
“At Hard Rock, acts of service and authentic inclusion are engrained in our brand DNA and everyday mottos, ensuring that all Team Members and guests at our properties are treated with love and respect,” said Stephanie Piimauna, Senior Vice President and Chief Diversity & Inclusion Officer at Seminole Hard Rock. “As part of our commitment, we will continue to demonstrate allyship and amplify LGBTQIA+ voices in our local communities and around the world.”
To kick off Pride 2023, Hard Rock has announced a partnership with Grammy-nominated, multi-platinum, genre-bending artist, Halsey – known for pushing creative boundaries, while influencing and impacting beyond music by advocating for important causes such as the LGBTQIA+ community. To celebrate the partnership and Pride Month, Hard Rock has pledged a minimum of $250,000 to the Human Rights Campaign and Outright International, via the Hard Rock Heals Foundation.
As part of the Pride Retail Collection, Halsey has designed two co-branded Hard Rock x Halsey Signature Series Pride Edition T-shirts. Additionally, as part of the “Love Out Loud” campaign, Hard Rock will be hosting a private performance at Hard Rock Cafe London Old Park Lane, where the brand was founded. This VIP event will include a panel of notable guest speakers and an intimate performance by Halsey. Halsey will also donate special memorabilia to Hard Rock’s celebrated collection of more than 87,000 pieces, live during the event.
Following the private event at Old Park Lane, a special series of Halsey with String Ensemble Hard Rock Live shows will take place at Seminole Hard Rock Hotel & Casino Hollywood (June 24), Hard Rock Casino Northern Indiana (June 30) and Hard Rock Hotel & Casino Sacramento at Fire Mountain (July 2).
In addition to the exclusive Halsey merchandise, Hard Rock is releasing a specially designed retail collection in honor of Pride Month. The uniquely designed, limited-edition merchandise, includes colorful Hard Rock T-shirts, bandanas, socks, cups, keychains and pins, of which a portion of proceeds will benefit LGBTQIA+ charities throughout the globe. The Pride 2023 retail collection is now available through July in stores and online at Rock Shops.