Remember the Pop-Tart Bowl? Or the Cheez-It Bowl? Save room for a Snickers game too. The Orange Blossom Classic Committee has announced a partnership with Mars Wrigley by naming Snickers an official sponsor of the Orange Blossom Classic.
Sorry, the game won’t be formally called the Snickers Classic. What a missed opportunity. We guess sometimes you feel like a nut, sometimes you don’t. (Whoops, wrong candy bar.)
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The Orange Blossom Classic brings together historically Black colleges and universities to compete in a matchup in Florida. This year, the highly anticipated game will see the Florida A&M University Rattlers and Jackson State University Tigers face off once again. The game is scheduled for Sunday, September 3rd at Hard Rock Stadium in Miami Gardens. Fans can catch the live broadcast at 3 PM on ESPN.
“Mars Wrigley is proud to sponsor the Orange Blossom Classic through our iconic Snickers brand,” said Martin Terwilliger, Senior Brand Director, Mars Wrigley. “Through this partnership, we have an opportunity to deliver moments of everyday happiness to fans, while highlighting the inclusive nature of sports.”
As part of the sponsorship, Snickers will take center stage as the official candy bar of The Orange Blossom Classic, represented throughout game week at the golf tournament, luncheon, and other ancillary events, culminating with the game on Sept. 3.